The Rabbit Trail Thoughts of a Christian SEO

A Young Christian Google Whisperer (SEO) designing website and performing Internet marketing

Time is money.

It's a motto I've always believed in and have done my best to live out. So why would I actively seek out to build an SEO firm in Nashville, Tennessee? The entire field of Internet Marketing, whether it be search engine optimization or search engine marketing, is one which is very time consuming!

Why would I invest so much time into building other people’s visibility and business online? It took me a while to understand it, but I figured out why it is so rewarding to me. It goes back to the concept that time is money. But time is a currency unlike any other. It is a currency that we can only spend and never keep.

Years ago, before I entered into this world of being an SEO in Nashville, I was busy earning degrees in Biblical Studies and Theology. The best ministers don’t spend all of their time hidden away in dusty libraries--even though I used to love those long days of sifting through old commentaries. The best pastors spend their days visiting and talking to people--pouring love and caring into the lives of the people. That is the best way to spend their currency of time.

I get a similar enjoyment out of partnering with businesses at all levels of conception, to help them build their business and see their dreams to fruition. It may seem silly that I find enjoyment in spending 16 hours a day sitting at a computer. But it’s not the long hours, it’s the lives I get to help impact and the dreams I get to help bring into reality that gives me passion for doing SEO work.

For me, it's time well spent.

Last year, it is said that Google updated their algorithm 470 times.

No one outside of Google truly knows the number of times they made changes to the way their rank pages. But I know for certain that estimated number of changes actually refers most accurately to their “data refreshes” and not to major algorithm adjustments.

Regardless, it amuses me how paranoid a lot of SEOs become whenever anyone hints of changes. I fully expect to see some superstitions start forming around these rumors. Every time an SEO reads the words “algorithm update” they have to rub their Darth Vader bobble-head.

To some degree I understand the apprehension. Natural SEO rankings can be as lucrative to a business as a Super Bowl commercial; but quality SEO--that goes beyond relying on gimmicks and spammy techniques to build PR--should translate into undeniable proof of quality. Quality that data refreshes and algorithm updates will reward.

I sleep very well at night. Checking my clients ranking each morning is never a scary endeavor. It’s a relaxing way to start a morning. My cup of familiar coffee. I suspect this is much the same with other quality SEOs.

The cat and mouse game of black hat and spam SEO is quickly becoming a thing of the past. There are only so many creative ways to cheat the system and Google is becoming far better at detecting and eliminating the junk--470 ways better last year, the rumors report.

So just focus on quality. Sure, SEOs need to know the little details such as using strong instead of bold in code; but honestly, at the end of the day, the best site with the best content will have the best sites pointing back to it and all will still be right and good in the Google SERP World.

 

Feel free to Email me with any questions or comments you may have.